Privacy Policy

Last updated: 01.08.2026

1. Introduction

This Privacy Policy explains how SwimSkins (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit www.swimskins.co.uk or purchase from us. We comply with UK GDPR, the Data Protection Act 2018, and all relevant UK data‑protection regulations.

By using our website, you agree to the practices described in this policy.

2. Who We Are

Company Name: SwimSkins Website: www.swimskins.co.uk Postal Address: Unit 3B, Unicorn Business Park, Wellington Street, Ripley, Derbyshire, DE5 3EH Email: office@swimskins.co.uk

We are the “data controller” responsible for deciding how your personal data is used.

3. The Personal Data We Collect

We may collect the following information:

Identity Data: name, email address, phone number
Order Data: billing address, delivery address, purchase history
Payment Data: processed securely by our payment provider (we do not store card details)
Technical Data: IP address, browser type, device information
Usage Data: pages visited, time spent on site, referring URLs
Marketing Data: email preferences, cookie consent choices

4. How We Collect Your Data

We collect data through:

Direct interactions (placing an order, creating an account, contacting us)
Automated technologies (cookies, analytics tools)
Third‑party integrations (payment processors, delivery partners)

5. How We Use Your Data

We use your personal data to:

Process and fulfil orders
Deliver products
Provide customer support
Improve website performance
Send marketing communications (only with your consent)
Detect and prevent fraud

6. Lawful Bases for Processing

Under UK GDPR, we rely on:

Contract: to process and deliver your order
Legal obligation: for tax, fraud prevention, and regulatory compliance
Consent: for marketing and non‑essential cookies
Legitimate interests: improving our website, ensuring security, preventing fraud

7. Cookies & Tracking Technologies

We use cookies to:

Enable essential site functionality
Analyse website performance
Personalise content
Deliver targeted advertising (only with consent)

You can manage cookie preferences through our cookie banner or your browser settings.

8. Sharing Your Data

We may share your data with:

Payment processors (e.g., Stripe, PayPal)
Delivery partners (e.g., Royal Mail, DPD)
IT and hosting providers
Marketing platforms (only with consent)

All third parties must comply with UK GDPR.

9. International Data Transfers

If any service providers transfer data outside the UK, we ensure appropriate safeguards such as:

UK International Data Transfer Agreements (IDTA)
Adequacy regulations
Standard contractual clauses

10. Data Retention

We retain personal data only as long as necessary:

Order records: typically 6 years (legal obligation)
Marketing data: until you withdraw consent
Cookies: according to their expiry schedule

11. Security Measures

We use technical and organisational measures to protect your data, including:

Encryption
Secure servers
Access controls
Regular security audits

12. Your Rights

You have the right to:

Access your data
Correct inaccurate data
Request deletion
Restrict processing
Object to processing
Withdraw consent
Request data portability

To exercise these rights, contact us at office@swimskins.co.uk.

13. Children’s Data

We do not knowingly collect data from children under 16. If you believe we have done so, please contact us immediately.

14. Changes to This Policy

We may update this Privacy Policy to reflect legal or operational changes. The latest version will always be available on this page.

15. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

SwimSkins Unit 3B, Unicorn Business Park Wellington Street Ripley Derbyshire DE5 3EH Email: office@swimskins.co.uk